The music business used to be a lot
more simple and straight forward prior to the invent of the internet. Then, as
the use of the world wide web started taking over the world, the music industry
too went through a major shift in the way it operated. The old business models
started falling apart, and companies like Napster forced change in this industry
in a big way.
There used to be a time a couple of
decades ago, when an artist would get signed by a major record label based on
their talent and potential, record songs in the studio, and the wait to see the
reaction of the people. In the current day and age, musicians have to do a ton
of work prior to even being considered by record labels.
Musicians now have to be internet
savvy, create social media profiles, be active on social media, push their
music and videos through the internet even before being considered by record
labels.
Additionally, websites like youtube
have made it possible for anyone to upload their videos online, and so
thousands of amateur artists are uploading their videos and music online every
year, if not every month. As a result, the supply of musicians and music is at
an all time high...creating a surge in competition for new musicians.
Then there are sites like iTunes that
have made it possible for anyone to upload their music and sell it online. This
has given c good chance to new and upcoming artists (especially ones with
talent) to make an income and gain an audience even before they get discovered
by major record labels.
These are just some of the changes
that have taken place in the music industry, and new business models like
selling ringtones of popular songs are emerging every day.
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